Scotts - LAWNSTREAM

To build on the sales momentum from COVID, Scott’s set out to reach a new audience with a simple truth: great lawns take time.
So we turned their hero product—a thriving lawn—into a 24/7 content studio. For seven months, a six-camera live feed captured growth in real time, blending education, performance, and ambient ASMR content across Instagram.
In a category defined by before-and-after clichés, Scott’s grew social share of voice by over 400%.
Sometimes, the smartest move is to let the grass grow.