The Guilt of Bodybuilders Everywhere.
You don't become a bodybuilder by just working out.
You eat Banza Pasta.
We offer you another way on the package,
to make sure no one steals this secret from you.
A pasta so good that you feel bad eating it.
Banza pasta is a product that deserves to get more popular.
Banza is pasta with higher protein and fewer carbs, a product designed for the ones who want a healthy diet but the taste of pasta.
I positioned our target audience as specific as the active gym members. My strategy is to unearth the shameful emotion some people have when get caught eating food that they don't want to share.